Santa Clara Performing Arts Foundation Key on Arts Blog
Josh Russell at SV Creates has a thought-provoking post speculating about arts operating like sports, with everything from farm teams to merchandizing to marketing the people and the product -- think of how many people went to see Luciano Pavarotti in his prime who knew (or cared) nothing about opera.
The fact is, we live in a commercial culture: The three Ms -- marketing, merchandising, and monetizing -- are what drives our world. Hamlet wouldn't be any less profound if "To Be or Not To Be" tee shirts were on sale in the lobby.
Read the full post here. _
Key On Arts
An occasional blog of the Santa Clara Performing Arts Foundation.